Salon Valentine’s Marketing Ideas

There is no better gift than a boost of confidence from a SkinBase treatment. Sort your salon Valentine’s marketing and let clients know.

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There is no better gift than relaxation – and a boost of confidence. This is exactly what a SkinBase treatment provides, so sort your salon Valentine’s marketing and let clients know. Everyone wants to look good regardless of their Valentine’s Day plans, so  V day is the ideal opportunity to get clients through your door.

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Salon Valentine’s Marketing

Valentine’s Visuals

Your salon Valentine’s Marketing is the perfect time to get visual.  Think about the colours and symbols you use – reds, pinks, hearts and roses all pull people in. Use visually appealing décor and remain consistent online and offline. You will sell the feeling of love (self-love, romantic love, friendship). Let’s remember that Valentine’s Day looks different for everyone.

Plan Ahead

Start in advance. It is best to start promoting a few weeks before Valentine’s Day. This allows people enough time to book an appointment, or to buy gifts.

Vouchers & Packages

Promote gift vouchers and retail packages in the run up to Valentine’s. Promote them across social media too. This will widen your reach and encourage people gifting to gift with you.

Spread the Love

Spread the love to your loyal clients.  Go old school and mail Valentine’s cards to them. Offer a discount or free upgrade vouchers to thank them for their business This will help you to maintain these relationships.  For clients in the salon on Valentine’s Day, offer free upgrades (masks, massages) to show them some love too.

Giveaways

Don’t just sell. Give too – with a fun giveaway on social media.  Ask followers to tag someone who deserves a Valentine’s treat, and follow and share your post to enter.  Then you can give away a free treatment voucher to the winner. This will boost your reach and increase your followers.

Team Up

Team up with a local business to create the perfect Valentine’s gift packages and to double your reach. Think chocolate, flowers, and jewellery.  Swap your customer bases and put together a perfect Valentine’s package between you. Advertise each other’s Valentine’s offerings on social media and have their promotional cards at your till. Ask them to do the same.

Have Fun!

Don’t forget to have fun. Marketing is most authentic (and clients will feel their best) when you are having fun. Salon Valentine’s Marketing has never been easier. So pump up the love in your salon and on your socials to bag a successful Valentine’s Day this February.


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unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”